Looking back at last week’s Apple event, I couldn’t help but notice how they finally started pushing the limits again after years of incremental changes.
The reason? Quite simply, pressure. They overhyped Apple Intelligence, were losing market cap, and people began to doubt their ability to create truly great products. The tech world started spinning faster again, as it always does, and that’s part of why I love it, and Apple needed to jump back in. And, well, they just proved they still can.
I wrote about how moving from an iPhone SE to an iPhone 16 didn’t feel exciting and well, moving to something like an iPhone Air would absolutely be exciting. Together with iOS 26 which is so beautiful that I couldn’t stop taking screenshots all the time the first week of using it.
It was genuinely refreshing to see real innovation in a world where every product update seems to be just another chatbot integration.
Apple’s so back, and I love it.