I would argue, that Artificial Intelligence has a very weird vibe to it, and you get to feel that when talking to people with different backgrounds. My general consensus is, people don’t like the concept of Artificial Intelligence. Artificial Intelligence is, well, artificial. It tries to take away skills and knowledge that we as humans have developed throughout our existence. There are machines now that can think, which used to be exclusive to us, humans. Artificial Intelligence spreads fear about the unknown, the future, and produces worries about jobs.
People love using AI though. What people do like is what AI does, how it helps them. They love the idea that all of a sudden they can work 5 times as fast, cut out the boring work, get an answer to anything, have AI do the thinking. They love experiencing the magic of generating an image. They love how they created a website without knowing what that even means. They love interacting with Artificial Intelligence, using ChatGPT, Claude and Gemini, but they hate that it exists.
And ads for AI companies should reflect exactly that. They need to show how people can do more, learn faster, build higher, discover more, and push the world forwards by using such tools. Here’s to Super Bowl ads.